Shoppable CTV launched for Demand Gen and Performance Max ads on YouTube connected TV
- Date
- May 15, 2025
- Regions
- Global
- Primary source
- Google Keyword Blog
Shoppable CTV lets viewers browse and engage with products from the big screen, including via QR codes, for Demand Gen and Performance Max campaigns serving on YouTube CTV. Announced at Brandcast and listed as rolling out globally within a few months at Google Marketing Live.
Announced by Google on 2025-05-15 (Google Keyword Blog); also covered by Google Ads Help, Social Media Today.
Sources
- open_in_newYouTube's Brandcast 2025 recap: News and announcementsGoogle Keyword Blog · May 15, 2025
- open_in_newGoogle Marketing Live 2025: Your roundup of announcementsGoogle Ads Help · May 21, 2025
- open_in_newYouTube Outlines New Ad Options and Usage Stats at BrandCast 2025Social Media Today · May 15, 2025
Related changes
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