Branded searches added as an always-on reporting metric for YouTube and Demand Gen campaigns

Google Ads now reports branded searches, the number of searches for your brand on Google and YouTube after users see your ads, for YouTube and Demand Gen campaigns. The metric appears in All conversions and is reporting-only, not usable for bidding.

Requires brand mapping. Attribution lookback is adjustable from 1 to 30 days and data can take up to 7 days to appear. Announced at Google Marketing Live 2025 and highlighted again at Think Week in September as attributed branded searches.