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Change historychevron_rightGoogle Adschevron_rightJun 30, 2025

Built-in video analytics launched as a 'Videos' tab under Assets covering PMax, Demand Gen, Display and Video

Product: Google AdsCategory: Reporting & UIArea: VideoStatus: LiveImpact: MediumSource type: Reported
Date
Jun 30, 2025 (first reported)
Primary source
Search Engine Land

A native video analytics view now sits under Assets > Videos and brings together every video asset across campaign types. It offers filters by format (Shorts, in-stream), breakdowns by age, gender and device, and per-asset engagement metrics such as views, audience retention and drop-off points.

  • Covers Performance Max, Demand Gen, Display campaigns with video assets and Video campaigns.
  • Help doc: https://support.google.com/google-ads/answer/6086441.
  • First shared by Aleksejus Podpruginas via PPC News Feed.

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