New customer acquisition goal announced for Demand Gen campaigns
- Date
- May 21, 2025
- Primary source
- Google Ads Help
Demand Gen will support a new customer acquisition goal so advertisers can bid higher for, or only for, new customers, matching the option already available in Search, Shopping and Performance Max. Announced as coming soon globally.
Announced by Google on 2025-05-21 (Google Ads Help); also covered by Google Ads & Commerce Blog.
Sources
- open_in_newGoogle Marketing Live 2025: Your roundup of announcementsGoogle Ads Help · May 21, 2025
- open_in_newGet more from your ads with the latest AI measurement toolsGoogle Ads & Commerce Blog · May 21, 2025
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