Side-by-side creative A/B experiments launched in beta for Demand Gen
- Date
- Aug 6, 2025 (first reported)
- Regions
- Global
- Primary source
- PPC News Feed
Demand Gen gained a beta experiment flow that duplicates a campaign to test image or video variants head to head, with configurable budget, traffic split and duration. Google made asset uplift experiments generally available on November 17, 2025 with 70/80/95% confidence thresholds.
Sources
- open_in_newGoogle Ads Lets You A/B Test Demand Gen CreativesPPC News Feed · Aug 6, 2025
- open_in_newGoogle launches four new Demand Gen features for holiday campaignsPPC Land · Nov 17, 2025
Related changes
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