Demand Gen channel controls gained a Google Maps-only option in beta
- Date
- Aug 8, 2025 (first reported)
- Regions
- Global
- Primary source
- PPC News Feed
A beta lets Demand Gen campaigns serve exclusively on Google Maps (promoted pins) through channel controls, the first way to isolate Maps spend outside Performance Max.
Google later listed Maps as a standard channel in Demand Gen channel controls; wider rollout was reported in December 2025.
Sources
- open_in_newDemand Gen Supports Google Maps-Only Targeting in BetaPPC News Feed · Aug 8, 2025
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