AI asset optimization enabled by default for Demand Gen image and video ads from September 4, 2025
- Date
- Aug 6, 2025
- Effective
- Sep 4, 2025
- Regions
- Global
- Primary source
- Search Engine Land
Google notified advertisers that asset enhancements (auto-generated aspect ratios, shorter video cuts, image variations, text suggestions and an AI image editor) would be switched on by default for new and existing Demand Gen ads from September 4, 2025, with per-ad opt-out.
Covers YouTube, Discover, Gmail and video partners. Google later added animated image enhancements and generative video frame extension in November 2025.
Sources
- open_in_newGoogle rolls out AI-powered asset optimization for Demand Gen adsSearch Engine Land · Aug 6, 2025
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