YouTube follow-on views optimisation launched in Demand Gen
- Date
- Jun 12, 2025
- Primary source
- Google Ads Help
Demand Gen campaigns using the YouTube engagements goal can now optimise for follow-on views: viewers likely to keep watching the channel's content organically after seeing an ad. Requires a linked YouTube channel and setting the action as primary in Conversions summary.
Sources
- open_in_newYouTube follow-on views optimization now available in Demand Gen campaignsGoogle Ads Help · Jun 12, 2025
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