Conversions (platform comparable) column launched for Demand Gen reporting
- Date
- Sep 18, 2025
- Regions
- Global
- Primary source
- Google Ads & Commerce Blog
A new reporting-only Conversions (platform comparable) column measures Demand Gen using last-Demand-Gen-touch attribution and includes view-through conversions, so results can be compared with the default attribution used by other ad platforms.
Values are only available from the column's launch in each account and do not affect bidding. Announced in the first monthly Demand Gen Drop.
Sources
- open_in_newIntroducing Demand Gen Drops to help you stay on top of what's new and drive resultsGoogle Ads & Commerce Blog · Sep 18, 2025
- open_in_newAbout the Conversions (platform comparable) columnGoogle Ads Help · Sep 18, 2025
Related changes
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