Local offers and promotion assets became available in Demand Gen on YouTube

Date

Sep 18, 2025

Regions

Global (English)

Primary source

Google Ads & Commerce Blog

Sources

• open_in_new
  Introducing Demand Gen Drops to help you stay on top of what's new and drive resultsGoogle Ads & Commerce Blog · Sep 18, 2025
• open_in_new
  Introducing Demand Gen DropsGoogle Business (Accelerate with Google) · Sep 18, 2025

Related changes

• Dec 23, 2025Google Maps rolled out as a selectable channel in Demand Gen channel controls
• Dec 21, 2025Resized videos added as an auto-enabled asset optimization in Demand Gen
• Dec 18, 2025Demand Gen campaigns gained a 'Presence' vs 'Presence or interest' location targeting option
• Nov 17, 2025Generative video enhancements and animated image enhancements expanded across Demand Gen and App campaigns
• Nov 14, 2025Performance-based cost adjustments launched in beta for Demand Gen tCPA and tROAS on YouTube
• Nov 7, 2025Brand suitability inventory types extended to YouTube Home feed, Watch Next feed and Discover

← See this change in the change history