Omni-channel bidding launched in Demand Gen to optimize for online and in-store sales
- Date
- Sep 18, 2025
- Regions
- Global
- Primary source
- Google Ads & Commerce Blog
Demand Gen campaigns can now bid toward total sales across online, in-app and in-store conversions (store visits and store sales) rather than online only.
Sources
- open_in_newIntroducing Demand Gen Drops to help you stay on top of what's new and drive resultsGoogle Ads & Commerce Blog · Sep 18, 2025
- open_in_newAbout store visit conversionsGoogle Ads Help · Sep 18, 2025
Related changes
Undo