Cost and cost-per-conversion metrics started appearing for individual PMax assets
- Date
- Jun 12, 2025 (first reported)
- Primary source
- Search Engine Roundtable
Darcy Burk spotted cost and cost/conv. columns for Performance Max assets, which previously only carried Low/Good/Best labels; Menachem Ani noted it matched an earlier Google announcement. Rollout scope was unclear.
Sources
- open_in_newGoogle Ads Asset-Level PMax Reporting Rolling Out To SomeSearch Engine Roundtable · Jun 12, 2025
Related changes
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