PMax channel reporting gained a 'share of cost' toggle showing each channel's spend share
- Date
- Aug 14, 2025 (first reported)
- Primary source
- Search Engine Roundtable
Thomas Eccel found a slider in Performance Max reporting that calculates and displays each channel's share of total cost. Google did not formally announce it.
Coverage: Search Engine Roundtable (2025-08-14); Search Engine Land (2025-08-14). Google made no formal blog or help-center announcement at the time of the first report unless noted in the summary.
Sources
- open_in_newGoogle Ads PMax Cost Toggle For Share Of CostSearch Engine Roundtable · Aug 14, 2025
- open_in_newGoogle Ads adds 'Share of Cost' toggle to PMax reportingSearch Engine Land · Aug 14, 2025
Related changes
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