Gender exclusions appeared in Performance Max campaign settings

Date

Aug 13, 2025 (first reported)

Primary source

Search Engine Roundtable

Sources

• open_in_new
  Google Ads Performance Max Campaigns Gain Gender ExclusionSearch Engine Roundtable · Aug 13, 2025

Related changes

• Nov 24, 2025Performance Max gained an 'Upload' tab to add video files directly, stored in a Google-managed house channel
• Nov 18, 2025Campaign total budgets went live for Performance Max in non-US accounts
• Nov 17, 2025PMax combinations report gained a 'Top combinations' view of how assets are assembled
• Nov 13, 2025PMax suggested importing high-performing X/social videos to YouTube; Liaison confirmed an experiment
• Nov 6, 2025Waze 'Promoted Places in Navigation' inventory added to Performance Max for store goals (US)
• Nov 6, 2025Search partners channel and manager-account access coming to the Performance Max channel report

← See this change in the change history