Brand guidelines made default in new Performance Max campaigns; business name and logo now campaign-level

Google completed the rollout of brand guidelines as the default for all new Performance Max campaigns created in the Google Ads UI. Business name and logo assets are now managed at the campaign level instead of per asset group.

Existing campaigns were scheduled to migrate by October 30, 2025. Brand guidelines also let advertisers set primary and accent colours and fonts that Google AI must respect when generating assets.