Some accounts could attach negative keyword lists to Performance Max despite docs saying otherwise
- Date
- Jul 21, 2025 (first reported)
- Primary source
- Search Engine Roundtable
Jeremy Young and Alyssa Knab found, and Adriaan Dekker shared, the option to apply shared negative keyword lists to Performance Max campaigns while Google's documentation still said lists were unsupported. Google did not confirm the test.
Campaign-level negative keyword lists for PMax later shipped in Google Ads Editor 2.11 (November 2025).
Sources
- open_in_newGoogle Ads Negative Keyword Lists For Performance Max Campaigns - Maybe?Search Engine Roundtable · Jul 21, 2025
- open_in_newGoogle tests negative keyword lists in PMax, despite its own rulesSearch Engine Land · Jul 21, 2025
Related changes
Undo