Target CPC bidding rolled out for Demand Gen campaigns

A Target CPC bid strategy for Demand Gen campaigns began appearing in accounts, letting advertisers set an average cost-per-click target at the campaign or ad group level for traffic-focused campaigns. Google formally announced it in the October Demand Gen Drop.

Ad group-level targets override campaign-level targets. Google positions tCPC as a way to compare Demand Gen with other platforms using the same settings.