Performance-based cost adjustments launched in beta for Demand Gen tCPA and tROAS on YouTube
- Date
- Nov 14, 2025
- Regions
- Global
- Primary source
- Google Ads Help
In beta, Google may retroactively lower costs for new Demand Gen Target CPA and Target ROAS campaigns on YouTube whose conversions fall below predictions during the learning phase. Adjustments activate within 5 days of launch and last up to 3 weeks.
Sources
- open_in_newAbout YouTube performance-based cost adjustment for Demand Gen Target CPA campaigns (Beta)Google Ads Help · Nov 14, 2025
- open_in_newYouTube Introduces Performance-Based Cost Adjustments for Demand Gen tCPA Campaigns (Beta)PPC News Feed · Nov 14, 2025
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