Brand suitability inventory types extended to YouTube Home feed, Watch Next feed and Discover
- Date
- Nov 7, 2025
- Regions
- Global
- Primary source
- Google Ads Help
Inventory type controls (Expanded, Standard, Limited) now apply to YouTube Home and Watch Next feed and Discover placements, and excluded content themes went live on Discover with YouTube feed support to follow, giving one unified suitability setting across YouTube, Discover and Display.
Applies to Video Reach, Video View, Performance Max and Demand Gen campaigns in Google Ads and Display & Video 360; existing settings carry over automatically.
Sources
- open_in_newNew Brand Suitability Controls For YouTube Feed & DiscoverGoogle Ads Help · Nov 7, 2025
- open_in_newGoogle launches four new Demand Gen features for holiday campaignsPPC Land · Nov 17, 2025
Related changes
Undo