Google Ads Change History
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Change historychevron_rightGoogle Adschevron_rightOct 29, 2025

Bid caps and floors added to Maximize conversion value portfolio strategies

Date
Oct 29, 2025 (first reported)
Regions
Global
Primary source
PPC News Feed

New portfolio Maximize conversion value strategies with a Target ROAS now expose advanced options to set minimum and maximum CPC bid limits, giving advertisers a control previously unavailable for value-based Smart Bidding.

Sources

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