Text guidelines (term exclusions and messaging restrictions) began appearing in accounts

Arpan Banerjee spotted the campaign-level Text guidelines feature live in some accounts about five weeks after Google previewed it at Think Retail. Google did not announce the rollout timing.

Coverage: PPC News Feed (2025-10-20); Search Engine Land (2025-10-20); Search Engine Roundtable (2025-10-20). Google made no formal blog or help-center announcement at the time of the first report unless noted in the summary.