Google tested grey background shading behind search ads and the local pack
- Date
- Nov 20, 2025 (first reported)
- Primary source
- Search Engine Roundtable
Darren Shaw and Thomas Eccel shared screenshots of grey-shaded sponsored results and local pack ads. Google did not confirm the test.
Coverage: Search Engine Roundtable (2025-11-20); PPC News Feed (2025-11-24). Google made no formal blog or help-center announcement at the time of the first report unless noted in the summary.
Sources
- open_in_newGoogle Tests Gray Shaded Search Ads & Local PackSearch Engine Roundtable · Nov 20, 2025
- open_in_newGrey Background Tests on Search Ads & Local PackPPC News Feed · Nov 24, 2025
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