An ad-group-level AI Max 'search term matching' toggle surfaced in some accounts
- Date
- Jul 29, 2025 (first reported)
- Primary source
- Search Engine Land
Thomas Eccel found ad group settings for AI Max letting advertisers toggle search term matching (keyword expansion) per ad group, with in-product warnings that disabling it limits the AI Max boost. Google did not announce the beta control.
Coverage: Search Engine Land (2025-07-29); Search Engine Roundtable (2025-07-31). Google made no formal blog or help-center announcement at the time of the first report unless noted in the summary.
Sources
- open_in_newGoogle tests AI Max ad group setting in keyword-less shiftSearch Engine Land · Jul 29, 2025
- open_in_newGoogle Ads Ad Group Settings For Al MaxSearch Engine Roundtable · Jul 31, 2025
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