Search term categories (intent-grouped query insights) began appearing for responsive search ads

Georgi Zayakov spotted a search terms insights report that groups RSA queries into intent-based categories with conversions, CTR and volume trends, previously only available for PMax. Google published support documentation after the sighting.

Coverage: Search Engine Land (2025-07-29); Search Engine Roundtable (2025-07-31). Google made no formal blog or help-center announcement at the time of the first report unless noted in the summary.