Search ads tested pill-shaped and square asset buttons in blue and grey variants

Date

Jul 30, 2025 (first reported)

Primary source

Search Engine Roundtable

Sources

• open_in_new
  Google Ads Tests Different Colored & Shaped Asset ButtonsSearch Engine Roundtable · Jul 30, 2025

Related changes

• Nov 25, 2025Ads began appearing inside Google AI Mode responses in the US
• Nov 21, 2025Ads began appearing widely in AI Mode results after months of limited testing
• Nov 20, 2025Google tested grey background shading behind search ads and the local pack
• Nov 10, 2025Destination requirements policy blocked phone numbers linked to fraud or prior violations
• Oct 29, 2025Bid caps and floors added to Maximize conversion value portfolio strategies
• Oct 27, 2025Search text ads tested a 'People also search for' block beneath the ad

← See this change in the change history