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Change historychevron_rightGoogle Adschevron_rightAug 1, 2025

Locations of interest targeting added to AI Max for Search ad groups

Date
Aug 1, 2025 (first reported)
Regions
Global
Primary source
Google Ads Help

AI Max for Search ad groups can now target users who show interest in specific locations even when they are not physically there, with multiple locations per ad group and settings that can differ from campaign-level location targeting.

The location filter applies across all AI Max triggering signals (keywords, landing pages and assets).

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