Help docs for a new 'Website Optimizer' A/B testing tool in Google Ads surfaced before any announcement
- Date
- Nov 28, 2025 (first reported)
- Primary source
- PPC News Feed
Hana Kobzová found several support pages describing a Website Optimizer tool under the Reporting tab that integrates with GA4 and can auto-create a property. Google had made no announcement.
Coverage: PPC News Feed (2025-11-28); Search Engine Land (2025-12-01); Search Engine Roundtable (2025-12-01). Google made no formal blog or help-center announcement at the time of the first report unless noted in the summary.
Sources
- open_in_newGoogle Ads Gets New Tool Called "Website Optimizer"PPC News Feed · Nov 28, 2025
- open_in_newGoogle Ads tests new 'Website Optimizer' toolSearch Engine Land · Dec 1, 2025
- open_in_newGoogle Ads To Resurrect Website Optimizer?Search Engine Roundtable · Dec 1, 2025
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