A new 'Original conversion value' column exposing unadjusted revenue appeared
- Date
- Nov 18, 2025 (first reported)
- Primary source
- Search Engine Land
Thomas Eccel spotted a column that strips conversion value rules and lifecycle-goal adjustments to show raw conversion value. Google did not announce the metric.
Coverage: Search Engine Land (2025-11-18); Search Engine Roundtable (2025-11-19). Google made no formal blog or help-center announcement at the time of the first report unless noted in the summary.
Sources
- open_in_newGoogle Ads quietly rolls out a new conversion metricSearch Engine Land · Nov 18, 2025
- open_in_newGoogle Ads New Original Conversion Value MetricSearch Engine Roundtable · Nov 19, 2025
Related changes
Undo