Creation of new call ads removed from Google Ads; existing call ads stop serving February 2027
- Date
- Feb 1, 2026
- Effective
- Feb 1, 2027
- Regions
- Global
- Primary source
- Google Ads Help
As previously announced, from February 2026 advertisers can no longer create new call ads. Existing call ads keep serving until February 2027, after which Google directs advertisers to responsive search ads with call assets.
The deprecation was announced October 3, 2025; the creation cutoff took effect in February 2026 (exact day not stated by Google, so the first of the month is used). Full sunset is February 2027.
Sources
- open_in_newAction Required: Transition from call ads to call assetsGoogle Ads Help · Oct 3, 2025
- open_in_newGoogle ends call ads in February 2026, shifts advertisers to RSA formatPPC Land · Feb 1, 2026
- open_in_newGoogle to phase out Call-Only Ads by 2027Search Engine Land · Oct 3, 2025
Related changes
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