Personalized ads policy expanded Custom Segments availability for Display campaigns

Date

Nov 25, 2025

Effective

Dec 12, 2025

Regions

Global

Primary source

Google Ads Policy Help

Sources

• open_in_new
  Update to the Personalized ads policy (December 2025)Google Ads Policy Help · Nov 25, 2025
• open_in_new
  Google expands custom segments for restricted Display CampaignsSearch Engine Land · Nov 26, 2025

Related changes

• Mar 3, 2026A new recommendation urged advertisers to remove contextual targeting and use audience targeting alone
• Jan 8, 2026Google Ads was found to be the primary programmatic buyer of X (Twitter) ad inventory
• Dec 5, 2025Dynamic remarketing can now run on Google Analytics 4 ecommerce data instead of Google Ads tag events
• Nov 25, 2025Custom segments extended to Display campaigns from December 12, 2025
• Nov 8, 2025Asset-level performance reporting rolled out to Display campaigns

← See this change in the change history