Google Ads was found to be the primary programmatic buyer of X (Twitter) ad inventory
- Date
- Jan 8, 2026 (first reported)
- Primary source
- PPC Land
Martech consultant Jonathan D'Souza-Rauto showed that Display, Video partner, Performance Max and Demand Gen campaigns can land on X placements at very low CPMs because Google Ads buys X's programmatic supply. Google had not documented X as a placement.
Sources
- open_in_newGoogle Ads quietly buys ads on XPPC Land · Jan 8, 2026
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