Dynamic remarketing can now run on Google Analytics 4 ecommerce data instead of Google Ads tag events
- Date
- Dec 5, 2025 (first reported)
- Regions
- Global
- Primary source
- PPC News Feed
Advertisers with GA4 ecommerce tracking linked to Google Ads can power dynamic remarketing from GA4 events, removing the need to implement dynamic remarketing events via the Google Ads tag, as long as product IDs match the feed.
Sources
- open_in_newGA4 Ecommerce Data Now Powers Google Ads RemarketingPPC News Feed · Dec 5, 2025
Related changes
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