View-through conversion optimized bidding launched for Android App campaigns for installs
- Date
- Dec 15, 2025
- Primary source
- Search Engine Land
App campaigns promoting Android apps can now opt into bidding that uses view-through conversion signals, extending reach on AdMob and YouTube formats where users convert after viewing rather than clicking. A view is 50% of pixels on screen for 1 second (or 2 seconds of video), matched to a conversion within a 24-hour window.
- Currently Android only.
- Help doc: https://support.google.com/google-ads/answer/16257907.
- Spotted by Rakshit Shetty on LinkedIn.
Sources
- open_in_newGoogle Ads adds VTC bidding for App campaignsSearch Engine Land · Dec 15, 2025
- open_in_newView-Through Conversion Bidding Now Live for Android App CampaignsPPC News Feed · Dec 16, 2025
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