Web to App Connect expanded to YouTube, Hotel and Demand Gen campaigns
- Date
- Sep 5, 2025
- Regions
- Global
- Primary source
- Google Ads Help
Web to App Connect, which deep-links ad clicks into an installed app on iOS and Android, now works for YouTube ads, Hotel ads and Demand Gen campaigns in addition to Performance Max, Search and Shopping. Google reports a 2x higher conversion rate for advertisers using it on YouTube.
Sources
- open_in_newNew Features to Connect Your Web and App Advertising in Google AdsGoogle Ads Help · Sep 5, 2025
- open_in_newHow Google is bringing Web & App advertising together in Google AdsGoogle Business (Accelerate with Google) · Aug 20, 2025
- open_in_newGoogle Ads links web + app campaigns with new featuresSearch Engine Land · Sep 9, 2025
Related changes
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