Seasonality adjustments extended to App campaigns in beta

Date

Sep 12, 2025 (first reported)

Regions

Global

Primary source

PPC News Feed

Sources

• open_in_new
  App Install & Engagement Campaigns Get Adjustment FeaturePPC News Feed · Sep 12, 2025

Related changes

• Dec 15, 2025View-through conversion optimized bidding launched for Android App campaigns for installs
• Sep 12, 2025Deadline for the conversion_environment parameter in app offline conversion imports removed
• Sep 5, 2025Web to App Connect expanded to YouTube, Hotel and Demand Gen campaigns
• Jul 30, 2025On-device conversion measurement and integrated conversion measurement launched for iOS App campaigns
• Jul 30, 2025Target ROAS bidding launched for iOS App campaigns; Maximize conversions extended to App campaigns
• Jul 30, 2025Creator partnership ads, playable end cards and video enhancements added to App campaigns

← See this change in the change history