Deadline for the conversion_environment parameter in app offline conversion imports removed

Date

Sep 12, 2025

Regions

Global

Primary source

Google Ads Help

Sources

• open_in_new
  Action Required: Offline Conversion Import (OCI) for AppsGoogle Ads Help · Sep 12, 2025
• open_in_new
  Google Rolls Back Bidding Enforcement for In-App ConversionsPPC News Feed · Oct 14, 2025

Related changes

• Dec 15, 2025View-through conversion optimized bidding launched for Android App campaigns for installs
• Sep 12, 2025Seasonality adjustments extended to App campaigns in beta
• Sep 5, 2025Web to App Connect expanded to YouTube, Hotel and Demand Gen campaigns
• Jul 30, 2025On-device conversion measurement and integrated conversion measurement launched for iOS App campaigns
• Jul 30, 2025Target ROAS bidding launched for iOS App campaigns; Maximize conversions extended to App campaigns
• Jul 30, 2025Creator partnership ads, playable end cards and video enhancements added to App campaigns

← See this change in the change history