Shopping ads expanded to 15 additional European markets in two phases

Google announced Shopping ads availability in 15 more European countries (including Bulgaria, Croatia, Cyprus, Estonia, Latvia, Lithuania, Luxembourg, Malta, Slovenia, Serbia, Moldova, North Macedonia, Liechtenstein, Bosnia and Herzegovina and Montenegro), rolled out in two phases aligned to seasonal shopping periods.

In August 2026 Google removed a July 14 announcement covering 14 of these markets from its supported-countries table without explanation (see separate entry).