Physical goods subscriptions policy extended to alcohol (e.g., wine clubs) in the US
- Date
- Mar 12, 2026
- Effective
- Mar 31, 2026
- Regions
- US only
- Primary source
- Google Merchant Center Help
From March 31, 2026, qualifying US sellers may offer alcohol subscriptions such as wine clubs in Shopping, provided they comply with alcohol policies, use the correct category and include subscription cost data.
Sources
- open_in_newPhysical goods subscriptions expansion: AlcoholGoogle Merchant Center Help · Mar 12, 2026
Related changes
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