Budget projections and full audience reporting (age, gender) announced for Performance Max
- Date
- Mar 26, 2026
- Regions
- Global
- Primary source
- Accelerate with Google (Google Ads)
Performance Max is gaining budget reporting with end-of-month spend projections and the effect of daily budget changes, plus audience reporting broken down by demographics such as age range and gender.
Sources
- open_in_newNew Performance Max steering and reporting updates coming in 2026Accelerate with Google (Google Ads) · Mar 26, 2026
- open_in_newGoogle Ads Performance Max Audience Exclusions & New ReportingSearch Engine Roundtable · Mar 27, 2026
Related changes
Undo