Smart Bidding Exploration announced for Performance Max and Shopping campaigns
- Date
- May 7, 2026
- Regions
- Global
- Primary source
- Google Ads & Commerce Blog
Smart Bidding Exploration, previously limited to Search campaigns with target ROAS, will let Performance Max and Shopping advertisers set a ROAS tolerance to capture new converting queries. Google says Search campaigns using it see 27% more unique converting users on average.
The rollout itself happened June 15, 2026 (see separate entry).
Sources
- open_in_newGoogle Marketing Live 2026: bidding and budgeting newsGoogle Ads & Commerce Blog · May 7, 2026
- open_in_newSmart Bidding Exploration expansionAccelerate with Google (Google Ads) · May 20, 2026
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