An 'AI' label was spotted on some mobile Search ads in two visual variants

Date

Apr 27, 2026 (first reported)

Primary source

Search Engine Roundtable

Sources

• open_in_new
  Google Tests AI Label On Search AdsSearch Engine Roundtable · Apr 27, 2026
• open_in_new
  Google Tests AI Label On Search AdsPPC News Feed · Apr 30, 2026

Related changes

• Aug 21, 2026Google Ads began showing 'I found some sitelinks for you' suggestions generated from the final URL
• Aug 20, 2026Multi-campaign A/B tests for budget and ROI targets announced for Search, rolling out in September
• Aug 20, 2026Google Ads began suggesting sitelinks automatically from the campaign's final URL
• Aug 20, 2026AI Max experiments now keep brand and location controls active as guardrails during tests
• Aug 14, 2026Dynamic Search Ads automatic migration to AI Max rescheduled to February 2027
• Aug 13, 2026Campaign-level language targeting to be removed from Search campaigns and the Search part of Performance Max

← See this change in the change history