AI Max experiments now keep brand and location controls active as guardrails during tests
- Date
- Aug 20, 2026
- Regions
- Global
- Primary source
- Google Ads & Commerce Blog
Advertisers can run AI Max experiments with brand inclusions/exclusions and location-of-interest controls enabled, where previously those settings had to be disabled to test AI Max.
Sources
- open_in_newNew AI Max tools can help you scale your Search campaignsGoogle Ads & Commerce Blog · Aug 20, 2026
- open_in_newGoogle Ads & AI Max New Experimentation & Planning CapabilitiesSearch Engine Roundtable · Aug 21, 2026
Related changes
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