Dynamic Search Ads automatic migration to AI Max rescheduled to February 2027

Date

Aug 14, 2026

Effective

Feb 1, 2027

Regions

Global

Primary source

Google Ads Developer Blog

Sources

• open_in_new
  Migrate campaign-level broad match and automatically created assets to AI MaxGoogle Ads Developer Blog · Aug 3, 2026
• open_in_new
  Google sets AI Max migration timeline for Search campaignsSearch Engine Land · Aug 14, 2026
• open_in_new
  How to prepare for Google's DSA sunset and move to AI MaxSearch Engine Land · Jul 24, 2026

Related changes

• Sep 1, 2026AI Max help doc was updated: broad keywords are not treated as exact match for keyword prioritization
• Aug 27, 2026Sponsored results tested swipeable category tabs (e.g. 'featured', 'cheap') that filter the ads shown
• Aug 21, 2026Google Ads began showing 'I found some sitelinks for you' suggestions generated from the final URL
• Aug 20, 2026Multi-campaign A/B tests for budget and ROI targets announced for Search, rolling out in September
• Aug 20, 2026Google Ads began suggesting sitelinks automatically from the campaign's final URL
• Aug 20, 2026AI Max experiments now keep brand and location controls active as guardrails during tests

← See this change in the change history