AI Brief introduced to steer AI Max with plain-language messaging, matching and audience guidelines
- Date
- Apr 30, 2026
- Regions
- Global (English first)
- Primary source
- Google Ads & Commerce Blog
AI Brief lets advertisers describe their brand and how they want to show up, in three guideline types (messaging, matching, audience), and previews sample assets and search matches before committing. Rolling out first to Search campaigns in English, then Performance Max and Shopping.
Extends the text guidelines beta that went global in February 2026.
Sources
- open_in_newSteer performance with new AI Max featuresGoogle Ads & Commerce Blog · Apr 30, 2026
- open_in_newAI BriefAccelerate with Google (Google Ads) · May 20, 2026
Related changes
Undo