A 'Partners (alpha)' setting let some Performance Max campaigns opt out of search partners and Display

Date

Apr 30, 2026 (first reported)

Primary source

Search Engine Roundtable

Sources

• open_in_new
  Google Ads PMax Tests Select Partners To Run Ads WithSearch Engine Roundtable · Apr 30, 2026
• open_in_new
  Performance Max Adds Search Partners And Display ControlsPPC News Feed · Apr 30, 2026

Related changes

• Aug 26, 2026Local customer optimization launched for Performance Max store goals campaigns
• Aug 25, 2026Performance Max alpha added per-channel prioritization controls across Search, YouTube, Display and Maps
• Aug 19, 2026Performance Max to auto-generate missing video aspect ratios with generative AI; opt out by September 4
• Jul 24, 2026Household income exclusions (seven brackets plus Unknown) appeared at the Performance Max campaign level
• Jul 16, 2026Product-level reporting for Performance Max began including all networks, causing a one-time jump in metrics
• Jul 15, 2026'Partners (Alpha)' setting spotted letting some Performance Max advertisers opt out of Search Partners and GDN

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