Local customer optimization launched for Performance Max store goals campaigns

Date

Aug 26, 2026

Primary source

Google Ads Help

Sources

• open_in_new
  About local customer optimizationGoogle Ads Help · Aug 26, 2026
• open_in_new
  Local Customer Optimization for PMAX for Store GoalsPPC News Feed · Aug 26, 2026

Related changes

• Sep 1, 2026Performance Max Help documentation rewritten to clarify Search prioritization, controls and budget panel
• Aug 31, 2026Channel prioritization sliders spotted in Performance Max alpha for Search, YouTube, Display and more
• Aug 25, 2026Performance Max alpha added per-channel prioritization controls across Search, YouTube, Display and Maps
• Aug 19, 2026Performance Max to auto-generate missing video aspect ratios with generative AI; opt out by September 4
• Jul 24, 2026Household income exclusions (seven brackets plus Unknown) appeared at the Performance Max campaign level
• Jul 16, 2026Product-level reporting for Performance Max began including all networks, causing a one-time jump in metrics

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