Performance Max alpha added per-channel prioritization controls across Search, YouTube, Display and Maps
- Date
- Aug 25, 2026 (first reported)
- Primary source
- Search Engine Land
Heidi Sturrock shared an alpha setting letting advertisers apply positive or negative adjustments per channel, a major departure from fully automated PMax. Thomas Eccel confirmed the alpha the next day.
Reported by Search Engine Land Aug 25, Thomas Eccel's blog Aug 26 and PPC News Feed. Google had not announced the control.
Sources
- open_in_newGoogle tests channel prioritization controls for Performance MaxSearch Engine Land · Aug 25, 2026
- open_in_newGoogle Ads PMax Channel Priorization Alpha is liveThomas Eccel · Aug 26, 2026
- open_in_newPerformance Max Adds Channel Prioritization ControlsPPC News Feed · Aug 25, 2026
Related changes
Undo