Journey-aware bidding launched in beta for Search campaigns using Target CPA
- Date
- May 7, 2026
- Regions
- Global
- Primary source
- Google Ads & Commerce Blog
Journey-aware bidding lets Smart Bidding learn from every stage of the lead-to-sale journey, including non-biddable conversion goals such as qualified calls and form fills, to optimize toward downstream outcomes. Advertisers must import the relevant conversion actions.
Aimed at longer sales cycles (B2B, healthcare, higher education, financial services). Announced ahead of Google Marketing Live 2026.
Sources
- open_in_newGoogle Marketing Live 2026: bidding and budgeting newsGoogle Ads & Commerce Blog · May 7, 2026
- open_in_newJourney-aware biddingAccelerate with Google (Google Ads) · May 20, 2026
- open_in_newGoogle Ads Rolls Out Journey-Aware Bidding And New Pacing Controls For AdvertisersSearch Engine Journal · May 7, 2026
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