GML 2026: Conversational Discovery ads and Highlighted Answers introduced as new AI Mode ad formats

Google unveiled Gemini-powered ad formats for AI Mode: Conversational Discovery ads generate a creative response to the user's specific question with an independent AI explainer, and Highlighted Answers let high-quality ads appear inside AI Mode recommendation lists. Both are in testing and require AI Max for Search or Performance Max.

Google positioned AI Max as the entry ticket to the new AI Search ad experiences. Rollout is described as 'coming months'.