GML 2026: Direct Offers pilot expanded with AI-built bundles, native UCP checkout and travel partners

Date

May 20, 2026

Regions

US only

Primary source

Google Ads & Commerce Blog

Sources

• open_in_new
  A new generation of ads for the AI era of SearchGoogle Ads & Commerce Blog · May 20, 2026
• open_in_new
  Direct OffersAccelerate with Google (Google Ads) · May 20, 2026
• open_in_new
  Google Marketing Live 2026: Everything you need to knowSearch Engine Land · May 20, 2026

Related changes

• Sep 1, 2026AI Max help doc was updated: broad keywords are not treated as exact match for keyword prioritization
• Aug 27, 2026Sponsored results tested swipeable category tabs (e.g. 'featured', 'cheap') that filter the ads shown
• Aug 21, 2026Google Ads began showing 'I found some sitelinks for you' suggestions generated from the final URL
• Aug 20, 2026Multi-campaign A/B tests for budget and ROI targets announced for Search, rolling out in September
• Aug 20, 2026Google Ads began suggesting sitelinks automatically from the campaign's final URL
• Aug 20, 2026AI Max experiments now keep brand and location controls active as guardrails during tests

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